Campaign to fix Karratha’s image problem

Tom ZaunmayrPilbara News
An osprey perched on driftwood on the salt flats in front of Nickol Bay, Karratha.
Camera IconAn osprey perched on driftwood on the salt flats in front of Nickol Bay, Karratha. Credit: Tom Zaunmayr.

The City of Karratha is set begin a process to build a better image in order to attract more people to live and invest in the region.

A four-year, $1.9 million, Karratha place branding strategy was endorsed by councillors at last night’s council meeting.

Crowds gather at Hearson Cove to watch the supermoon rise over the mudflats.
Camera IconCrowds gather at Hearson Cove to watch the supermoon rise over the mudflats. Credit: Tom Zaunmayr.

It will involve developing a campaign highlighting tourism, business and lifestyle opportunities.

The strategy highlights key challenges to overcome, including a view from outsiders that Karratha is just a mining town with limited employment opportunities.

Isolation, lack of dining, cost of living, heat and lack of tourist activities were also noted.

Pilbara Development Commission's edible oyster field trip.
Camera IconPilbara Development Commission's edible oyster field trip. Credit: Tom Zaunmayr.

A report pointed to the emerging small business sector, attractive lifestyle and community, high quality infrastructure and tourism potential as selling points for the City.

The report pinpointed digital communications as a high priority to begin in the first year of the strategy, with investment in attractions, public relations and community engagement to follow over the next four years.

Tenders will now be invited to implement the strategy with a view to launch the campaign in June next year.

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