New strategy to diversify Ashburton economy

New infrastructure, business development and a push for more tourism form the basis of a wide-ranging plan for diversifying local economies in the Shire of Ashburton.

Adopted by the council this month, the Shire of Ashburton Economic and Tourism Development Strategy aims to develop more resilience in the Tom Price, Paraburdoo, Pannawonica and Onslow economies against large movements in the resources industry, to which they have historically been vulnerable.

Novel plans for developing tourism under the strategy include the development of destination marketing campaigns, a regional mural trail, and supporting astrotourism and geotourism initiatives.

Other projects in focus include the development of a business investment prospectus, holding professional development workshops for business owners, and continuing to advocate for the rest of the Karratha-Tom Price Road to be sealed.

Shire president Kerry White said the strategy gave the Shire a path forward for developing stronger local economies.

“We are in a unique position of having some of the State’s most iconic tourism assets in our own backyard and council are committed to further developing the economic opportunities for the betterment of our community,” she said.

“This document provides an over-arching strategy and clear direction for the future economic evolution of the Shire as well as a detailed program of work to progress towards identified goals.”

To view the strategy, go to ashburton.com.au.