City of Karratha to reap media campaign benefits

Peter LongPilbara News
A photo from the Karratha is Calling campaign, picturing an island in the Dampier Archipelago.
Camera IconA photo from the Karratha is Calling campaign, picturing an island in the Dampier Archipelago. Credit: City of Karratha

You may have seen the Karratha is Calling video on social media lately.

It’s a visually stunning video showcasing some of the many reasons we call Karratha home — world-class boating, fishing and camping, a close-knit community and high-standard facilities, services and career opportunities.

The place-branding campaign aims to change public perceptions of Karratha and promote our region as a great place to live, work and invest.

The council hopes promoting the city as an emerging tourist destination and place with an enviable lifestyle and boundless opportunities for business investment will attract more people to visit and live here.

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This is just the beginning of the place branding campaign — it will be rolled out this year and span the next four years.

Soon, you might see Karratha is Calling in the pages of the Qantas inflight magazine, featured by online news outlets and popping up across social media channels.

The next time you visit Perth, you might see Karratha is Calling at bus stops and on the big screen at the cinema.

This campaign is part of council’s broader vision to put the City of Karratha on the map for more than mining. It ties in with the city’s draft Destination Management Plan and Economic Development Strategy, recently endorsed by council.

These ambitious plans identify opportunities to strengthen the local tourism industry, increase visitors to the region and diversify our economy.

Exciting things are happening in 2019 so watch this space.

See the campaign at karrathaiscalling.com.au and view the full-length video at facebook.com/karratha iscalling.

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